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Contents

LOTTE FOOD

  • About Company
  • CEO
  • Business Philosophy
  • History
  • Financial Information
  • CI

CI

The most important company in the history of Korea’s food industry

With an unsurpassed commitment to quality, we ensure the highest level of customer satisfaction.

Corporate Identity

Corporate Identity

CI stands for Corporate Identity, and this is the visual represen-
tation of a corporate brand that encompasses corporate comm-
unications. CI DOWNLOAD

Corporate Identity

LOGOTYPE COLOR

As a graphical trademark using a unique font, the logotype
LOTTE is colored in LOTTE Red applied with Pantone 485C.
Also the logotype FOODS is colored in LOTTEFOODS Green
applied with Pantone 364C. Other than LOTTE Red and/or
LOTTEFOODS Green, any other colors can be used for specific
media or coordination with their environment.

LOTTE RED
PANTONE 485 C, M100 Y100, R218 G41 B28
LOTTE GREEN
PANTONE 364 C, C73 M33 Y100 K19 ,R218 G41 B28
LOTTE CHAMPAGNE GOLD
PANTONE 8003 C
LOTTE WHITE
 
LOTTE BLACK
Box color

* Watermark must be use of the following colors, listed in descending priority

LOTTE FOOD

LOTTEFOODS CI title and range of use

LOTTEFOODS CI(EN)  “LOTTEFOODS” as Main CI for using publicly corporation trademark. ,LOTTEFOODS CI(Mark) Applicable to  packaging design, advertisement and niform., LOTTEFOODS CI(KO) Applicable to company standard form, company equipment and advertisement.

Use of Corporate and Company Names

Strictly follow the instructions for use of the logotype in Korean or English.
LOTTE Group Corporate Identity Signature Configuration Logotype in English Logotype in Korean


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